Hello everyone, Do You want to learn how to increase your traffic, How to Become as SEO Expert and achieve higher ranking for the keywords that can generate more revenue for Your blog or website? Then first you need to know everything about SEO and become as SEO Expert then it can be possible.
I’ve been practicing SEO for the last 2 year and still i’m learning about SEO. More than 50% i learned about SEO. Whenever i write a post then i followed SEO so that i can rank my post in Search Engine and now i am SEO Expert
Today, In this post you will learn what steps you need to follow to become an SEO expert.
Why everyone should be an expert in Search Engine Optimization (SEO).
Befor getting into the steps, it’s important to know the difference between an SEO expert and an SEO professional.
An SEO expert is someone who know how SEO Works and how to apply SEO to increase the ranking of a blog or website in Search Engine.
An SEO professional is as SEO Expert who pratices SEO as a profession either by doing SEO consulting, offering SEO services or taking clients on a project by project basis.
So, I hope you understand difference between SEO Expert and an SEO professional.
Advantages of becoming an expert on SEO.
Increase you ranking and traffic on website – This is the main reason as to why someone want to become as expert in Search Engine Optimization (SEO).
If you know how to optimize your website or a particular post for search engine then you can take advantage of increase in ranking and search engine traffic and you can earn online more money.
Before start a blog or website we do not learn about SEO and without any knowledge of Search Engine Optimization
Not depend on SEO agencies -This is the Truth, if you have SEO skills then don’t need any SEO agencies and you can grow your business without depending on external support.
Save Money – If you are an expert in SEO you can save a lot of money if you can do SEO yourself than having to hire an SEO consultant.
Highly recommended for marketing managers – if you work as a marketing manager then having good understanding of SEO will give you an extra advantage over other marketing managers in your organization.
No business can survive online without SEO– Website that are not build with SEO in mind, there is no wat they can survive in the higlhy competitive online world, If you know about SEO and how to use it correctly, can make a huge difference in your Website’s or blog future.
10 Steps Guide to Become an SEO Expert
Now that you are convinced that imporving your SEO skills is not only for SEO professionals, let’s know what’s the fastest and east way to become an SEO Expert Yourself.
Step 1: Understand How Serach Engine Work.
Before even starting to know about SEO, the first step you need to take is to familiarize yourself with how search engines work.
As we know that if our base will be strong then no one can beat and we always get success in that field so you always good to start with the basic concepts and then work your way up to the most complicated theories.
How Search Engines Work
#1. Search engine follow links to look around the Internet using automated programs with search bots known as ‘web crawlers’ or ‘spiders’.
#2. Spiders evaluate and learns about your web page by analyzing meta data and keywords.
#3. Spiders crawl from page to page and builds a list of word content.
#4. Spiders combine findings from each page and builds an index in large databases.
#5. Spiders report back to search engine with results.
#6. Search engines uses algorithm to make sense of what you are searching for and pulls out relevant results from index.
Step 2: Get to know The Basic Search Engine Marketing Concepts.
Before know about more steps of SEO Expert, you should have a general idea about Search Engine Marketing (SEM) and digital marketing and not just SEO.
You should have clear in your mind what to expect from SEO and what other tools you can use in conjuction with SEO to make your internet presence stronger.
What is search engine marketing (SEM)?
Search engine marketing is about promoting a website by enhancing its presense in search engine results pages (SERPs). Now a days you cannot develop a website with outdated content. It would hardly be of any use.
Can you found any business easily in the internet? If not, you need to spend some time reforming or rewriting the content of your website and making it more relevant in terms of search engines. It is inevitable in a highly competitive environment where you have to do the best in order to be on the top in SERPs.
Here are the 6 key concepts of search engine marketing or SEM you should be aware about this.
1. Understanding search engines
Search engines play an important role in making an online business seccessful. Therefore, you should know first about how search engine work and engines rank a website. Online marketers also have to consider the fact that search engines continuously change their trends. One thing work today does not necessarily work tomorrow. So, it is important to follow the trends and make changes accordingly
2. Keyword selection
The keywords is an important concept when it comes to optimizing a website. It is also called content optimization which help ranking in search engine. A keyword is something we type in the search box in order to access desired information. If your website is not fully optimized for keywords then you will probably lose the race so you should know about keyword selection.
Resources you can use:
3. Selection of a URL
Be careful while creating a website URL. Search engine friendly URL’s are of great help in the process of optimizing a website. Include words in URL which best represents your products and services so always select a unique and short URL.
4. Pay-Per-Click (PPC) & Organic results
Organic results and Pay-per-click are the two ways you can effectively use to put your online presence in a decent position. PPC allows you to pay search engines for displaying your ads on the website.
Backlinks play an important role in improving the repute of your website. It is when other websites endorse your website. Therefore, always keep in your mind that you have quality content on your website.
Resources you can use:
- 25+ Secret Tips For Building High Quality Backlinks
- High Quality Backlinks Generator Tools & Some Tips About Backlinks
6. Use of Google Tools
Google Analytics, Sitemaps and Producat Research are few of the important tools that you can use to monitor the performance of your website and get valuable information. However, you can list your online business with search engines.
Step 3:Understand the right meaning of SEO
SEO is not only about keywords and links, it’s much more than that. SEO is to provide users with a great experience and give them exactly what they want.
Your goal is not about getting more search engine traffic but it’s about turning that traffic into recurring visitors and customers.
SEO has a number of subcomponents,the most important are given below:
- On-Page SEO-Page Optimization
- Off-Page SEO-Website promotion
- Technical SEO-Crawling and Indexing
- Content SEO-Optimizing Content
Step 4:Stay informed about SEO changes
SEO is not a static discipline. Time to Time SEO rules and algorithms change. Google alone is making more than 250 changes to their ranking algorithms per year. Good SEO experts need to know about these changes and adjust their SEO canpaingns accordingly.
The best way to stay informed is to follow a couple of SEO news websites that are proven to provide information about on-going SEO changes when they happen and not after it’s too late to do something about it.
Resources you can use:
- Google Blog-Google recently launched a blog for sharing news related to Google products. You can follow Google Blog to stay informed about SEO changes.
- Google Webmasters Tools-This is official website of Google Webmaster tool. Follow to get news about the latest changes in search.
- Google Engine Roundtable-This website is followed by all SEO expert. Daily news about everything that is happening in the SEO industry. I recommended you this is the most valuable and useful SEO news website in our industry. You should follow this website to stay informed about SEO changes
Step 5:Choose The Right SEO Tools
The truth is cannot do anything wihout SEO Tools. SEO Tools helps so much information to process and decisions to make and if you try to do everything manually, you will spend your precious time into analyzing numbers instead of working on tasks that can get better results.
It’s also true that good SEO tools costly but Invest one time and get return more than the monthly fee you will pay for a good SEO tool.
Resources you can use:
- Google Analytics Tools (Free)-This is another free SEO tools. You can use google analytics tools for learn lot of thing about your website. It gives more information about your website and navigation of this tools is very easy.
- Google Webmasters Tools (Free)-Google Webmaster tools is the most useful tools for SEO. It is absolutly free and it can give you lot of information about your website. So, you can use this tools for better SEO.
- Ubersuggest Tools (Free)-This is another free SEO tools. The founder of these tools is NeilPatel. It is very easy to navigate so you can use this tools.
- SEMRUSH (Paid)-It’s not free but you can use it for your SEO, PPC, competitor analysis, keyword research, link building, social media monitoring, campaigns and many more. Invest once time and get more benift.
- Ahrefs (Paid)-An alternative tools to SEMRUSH. It comes with monthly subscription but it’s also one of the most useful SEO tools in the industry. Comes with a 7 day free trial so you can test it out before buying.
Step 6:Practice SEO – Don’t stay theoretical
Without Practical nothing is possible. SEO is not theoretical but it’s mostly practical. Outcome from studying the SEO theory should be a list of actions and you can apply to your website and can improve your exposure in search engines.
The problem is that each website is unique and what works for one website may not be the best solution for others, that’s way it is necessary to actual practice of SEO and not just stay theoretical.
Step 7:Show your SEO Expertise
One of the best ways to learn something is to try to explain it ot other people and this is true with SEO as well.
I have learnt lot of things and improved my SEO skills when i started writing about SEO.
I always recommended to you that start an SEo blog or a personal blog and share your SEO experiences with other people.
Step 8: Be patient
Patient is more important when you start learned SEO. There is no way to talk about SEO and not mention the word patience. SEO takes time to work and you should not rust into conclusions too soon.
Most of time i have seen that those website is very old like 4 to 5 years, it has more probability to rank in search engine. SEO is not quickest way to increase your traffic. If you want to immediate results then try PPC canpaigns. SEO is about creating a long term suntainable business by building a solid foundation that will get you organic traffic 24/7 for years.
Step 9: Follow the leads of established SEO experts
Last but not least, in your path to become as SEO expert, you will face a number of difficulties. There will be times when you will be disappointed, frustrated and ready to give up.
Don’t worry and just follow the step, this is normal to happen. If you read the stories of other people you will understand that none of them became what they are today because they are lucky. It’s the result of hard work and endless hours of testing and reading about search engine optimization (SEO).
In this post i will tell you 5 most important SEO experts out of 10, you definitely need to follow for inspiration and for understanding how SEO can be applied in scale. All 5 have managed to build multi-million businesses and they managed to do it because they know how to use SEO correctly.
If you want to become SEO expert then you read their stories and spend some time analyzing their SEO practices. You may find that sometimes they do things differently than traditional SEOs and this is because they thave the condidence and expertise to try new things and experiment with SEO without being afraid to fail.
Below i’m going to tell some Respected SEO experts in the industry. I am following all these SEO experts.
Brain Dean – He is the expert in link building. His blog is a great resource for case studies and techniques which you can use to get fast results. I’m also using studies and techniques of Brain Dean.
Nell Patel – Nell Patel is also an example of most recpected SEO Experts in the industry. Don’t just read this blog but try to analyze his practices and how he managed to use content SEO in scale. You can follow Nell Patel blog as well as in YouTube to get best SEO tips.
Eric Enge – He is speaker, founder and CEO of stone temple. An SEO with years of experience in the industry. You can also follow Eric Enge.
Rank Fishkin – Co-Founder of MOZ, great presenter and entrepreneur and expert in SEO.
Joost de Valk – He is fonder and CEO of Yoast, the most popular SEO plugin and there are many people are using this plugin.
Everyone can do anything with a website or online business should become as SEO expert.
This list contains marketing managers, webmasters, web designers, social media managers, PPC experts and ecommerce owners.
Why? Because SEO is the base of all digital marketing campaigns.
Becoming as SEO expert is not east but it’s not difficult either. The process includes a lot of reading, practicing and testing.
I hope this post is benificial for you so not apply all things which you read in this post.