How to Write Unique Meta Description in WordPress (Improve CTR)

Do you want to improve your SEO and search ranking by adding the relevant keyword in meta description? Meta keywords and Meta descriptions allow you to improve your website’s ranking and SEO. In this article, we’ll show you how to add meta keywords and meta descriptions in WordPress.
As you know, WordPress is the best blogging platform where you can use a plugin to add a meta description. But do you know? You can add meta description in WordPress without using a plugin. I’m going to show you both methods (With Plugin and Without Plugin) to add a meta description.

Why Add Keywords and Meta Description in WordPress?

Keywords and meta descriptions allow you to tell search engines more about the content of your posts and pages.
Keywords are important words, relevant to your blog content that people are likely to search for it they were looking for the content you’re publishing. The meta description is a short brief description of what your page or post is about.
wp meta description
Meta Description Example
Meta keywords and description are HTML meta tags, and they appear on your website’s header. WordPress SEO Plugin (Yoast & Rank Math Plugin) makes it super easy for you to add them from your WordPress admin area for each post and page on your website. For best SEO, your meta description should not be more than 155 characters
A meta description looks like this in the HTML code for the page:

<meta name=”short description of your content” content=”a page description, usually one or two sentences.”/>

However, we can say that the purpose of a meta description for your pages is simple to get someone searching on Google to click your link. In other words, the meta description is there to generate Click Through Rate (CTR) for search engines.

How Meta Description Impact Your SEO

Meta Description doesn’t affect your SEO ranking directly, Google says to create unique ones for each page of your site. it’s the keywords found naturally in your content that is important for SEO.
What meta descriptions do impact is click-through Rate, or how many people decide to click on your site.
Think about the last time you Googled something. What made you pick a certain link? It was probably the title, the description, or both that convinced you.
Meta Description Positively Impact CTR (Image Source:
Backlinko says unique meta description has a major impact on CTR:

“Writing unique meta description for each page can increase your website’s organic CTR. We found that page with a meta description had a 5.8% higher CTR compared to pages without a meta description.”

Search engines may automatically generate a snippet for your post, but if that description doesn’t do a good job conveying what your content is about, people will ignore it and choose another website.
Writing your own meta description ensures that you’ve more control over what people see.
Means “more control”, not “total control”. Google won’t always use your meta description, though.
Sometimes it will show parts of a page’s content that’s more relevant to a user’s search. But in most cases, it prefers to fall back to the snippet you provided rather than using an auto-generated one.
A well-written meta description plays an important role in attracting and converting visitors. It may not directly affect SEO, but it will gain you more interested visitors, and higher CTR does give your rankings a boost.

5 Tips For Writing and Optimizing a Meta Description in WordPress


meta description in wordpress
5 Tips for Writing Meta Description

1. Snippet Length

You can’t add your snippet an unlimited length. If you exceed a certain number of characters, it will be truncated. You meta description should be shorter as you want but don’t go over 150-160 characters, or it’s likely to be cut off abruptly. That doesn’t look good.
example of meta description
Another Example of Meta Description

2. Focus on a Keyword

If you want to rank your post in the search engines then always put your focus keyword in the meta description. If the search keyword matches a part of the text in the description, Google will be more inclined to use that meta description and highlight it in the search results.
wp meta description
Focus Keyword in Meta Description
For example –  I searched for Best Google AdSense Alternatives, then you can see the result on Google. Google highlight the focus keyword in the meta descriptions.

3. Matching the content


meta description in wordpress
Matching The Content
Your meta description should match the content. A good meta description help to increase the CTR rate. But apart from that, the misleading meta description will probably increase the bounce rate. This is a bad idea for that reason alone. That’s the reason you want to meta description to match the content of the page.

4. Unique

Your meta description should be unique. If your meta description is the same as those for other pages, the user experience in Google is going to be hampered. Although page titles might vary, all pages will appear to be an equivalent because all the descriptions are equivalent. If you intentionally want/need/ are tempted to make a replica meta description, you’d be happier leaving to outline blank. Google will pick snipped from the page containing the keyword utilized in the query.

5. Don’t Be Deceptive

As I told you before, meta description may not improve your SEO, but they can certainly damage your click-through rate if you engage in deliberately deceptive behavior.
Before publishing your post, ensure that your description is accurate. Just be honest about what people are clicking on first and foremost. Don’t lie about what a page contains.
Also, avoid keyword stuffing. It’s awkward to read and will result in reduced CTR, plus it might get you penalized or result in Google ignoring your custom description entirely.
Keep these tips always in mind and you’ll create a better meta description in WordPress.


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