This article is a complete guide to link building in 2021.
So, if you want to build high-quality authority backlinks to your website, you’ll learn the actionable tips in this link building for SEO guide.
Let’s get started…
Link building is the process of getting other websites to link back to your website. All business owners should be interested in building links to drive referral traffic and increase their site’s authority.
Why Are Links So Important?
How You Can Build a Link to The Site
There are two ways to build links to your site one is the right way and another is the wrong way. If you care about the long-term viability of your site and business then you should only engage in natural link building. Which means the process of earning links rather than buying them or otherwise achieving them through manipulative tactics.
Why Link Building Is Important for SEO
The above example provides a general visual understanding of why link building is important.
The most important concept to understand is that, as Google says, you are more likely to have your content rank higher for keywords you are targeting if you can get external websites to link to your pages.
Link Building Strategies: How to Get Other Sites to Link to You Website
Build Links for Free with Internal Link Building
Here is some way by which you can build a link with internal link building, there are a few key factors to consider:
Page the Link is Aimed at – I have seen many times, when people talk your site, they will link to the home page. This makes it difficult for individual pages to achieve high rankings because it so difficult for them to generate their own link equity.
These are all the elements we can not control in attempting to get other sites to link to us. However, control all of these elements in linking to our pages form our own content. Wen can:
Build Powerful Links with Email Outreach
If you want to build white hat links, you need to use email
The question is:
How can you reach out to bloggers and webmaster without
ending up in their spam folder?
So, here is the solution…
Follow all the steps:
Step 1: Find Likely Linkers
As the name suggests, Likely Linkers are those people who’re likely to link to you.
I’ll show you a lot of techniques for finding “Likely Linkers”.
But for now
Let’s use a simple method to identify them: reverse engineering.
First, search for your target keyword in Google.
Select the URL of the first result and paste it into a link analysis tool (I’m using Ubersuggest in this example), and click on “Search”.
Next, hit “backlinks” in the left sidebar.
Scroll it down, the sites listed here are all likely linkers.
Step 2: Find Their Email Address
Now you’ve found a Likely Linker, it’s time to find their email address.
Use Huner.io to find email address
Hunter.io is perfect for reaching out to small sites and one-person blogs.
It’s simple to use
Just enter a website URL into the tool…
…and it’ll show you all of the email addresses associated with that website URL.
Step 3: Send them a Personalized Script Email
If you want to scale outreach, you’ll need to use scripts.
The trick is to make your script not look like a script (more on that in the next step).
But now, here’s an example of one of my best-performing email scripts;
I was looking for content on [Topic] today, when I stumbled on your article: [Article Title].
Good stuff! I especially enjoyed [Something specific from their article].
Also, I just published a new guide on [Your Topic]: [URL].
As someone that writes about [Topic], I thought you’d enjoy it.
My guide may also make a nice addition to your page. Either way, keep up the awesome work with [Website]!
My Four Favorite Link Building Strategies (Step-By-Step Tutorials)
In this section, I’ll show you my best 4 strategies for high-quality link building from authority sites.
#1. Resources Page Link Building
What are resource pages?
Resource pages are pages that link out to awesome content on a given topic.
here’s the step-by-step process:
Step 1: Find Resource Pages
Use these search strings in Google. They’re designed
specifically to unearth resources pages:
“Keyword” + inurl:links
“Keyword” + “helpful resources”
“Keyword” + “useful resources”
“keyword” + “useful links”
Step 2: Size Up the Page
Now the question is?
“Is a link from this page worth the effort?”.
(Hint: Use this tool to check URL PA and domain authority
(DA) of the page, if the URL PA is above 15 then you can use that page for
For example, this resource page has a decent URL PA of 29. Not bad.
It has also high domain authority.
And if your link ends up somewhere on the body of the page. Looks like a winner!
Step 3: Find “Best” Content
If you’re a serious blogger then the content is everything for you.
Best content = Get a link
But if you’re content is not good for that resource page.
You’re not going to get a link.
So, for this step, try to find the best content on your site that’ll fit that resource page like a glove.
Once you’ve found that content, move to next step #4.
Step 4: Send this Tested Script
Here is the script I recommend:
Subject: Question about [Their Website]
I was searching for content about [Topic] on the internet when I came across your excellent resource page [URL].
I just wanted to say thank you that your page helped me a ton. I would have never found the [Resource They Link To] without it.
I recently published a guide on [Topic] last month. It’s [Brief Description].
Here it is in case you’d like to check it out [URL].
Also, my guide might make a niche addition to your page.
Anyway, thanks for putting together your list of resources. And have a wonderful day!
Pro Tip: Like all outreach scripts, make sure to personalize this script as much as possible. You can use a script as long as it doesn’t look like a script.
#2. Broken Link Building
Broken link building is one of the my favorite link building strategies.
Because, with the help of Broken link building, you add value to someone’s website.
Here’s how to do it:
Step 1: Install Check My Links or LinkMiner (Chrome extension)
For finding broken link, you need to install check my links on your chrome browser.
(If you don’t have chrome browser then click here to install now).
Now, I’ll show you how to use this chrome extension in a minute.
Step 2: Find pages with lots of outbound links
The more links a page has, the more likely one of them will be broken.
Resource pages work good here. So, feel free to use the search strings above to bring up resource pages.
Step 3: Check for Broken Links
Once you’ve installed and run the chrome extension is the first step.
They’ll show you broken links on that page:
Step 4: Email the Site Owner About Their Broken Link
Finally, let the person about a broken links, and pitch content from your site as a replacement.
Here’s the script I recommend:
Subject: Broken Link [Their site’s name]
Are you still working on your site?
I was searching for content [Topic Name] then I found your page. When I came across your excellent page [Page Title or URL].
However, I noticed that a few links didn’t work properly.
[URL of Broken Links]
Also, I recently published [Brief Content Pitch]. It may make a good replacement for the [Point out a specific broken link].
Anyway, I hope this helped you out.
#3. Build Authoritative Links with HARO
If you want to rank on the first page of Google Search, you need to get backlinks from authority news sites and blogs.
Help a Reporter Out (HARO) is a sourcing service which connects people that need sources (bloggers and journalists) to people that what links and exposure (you).
After subscribing to HARO provides you with an opportunity to build high-quality backlinks from authority news sites.
Here’s how HARO it works:
Sign up for HARO as a source.
You’ll receive three emails /day on weekdays from reporters looking for sources. Look out for source requests relevant to you and your niche.
Respond with some helpful content and your credentials.
With HARO, you can get High-quality backlinks from authority news sites like WSJ, Mashable, Reuters, etc.
#4. Generate Backlinks with Infographics
Now a days, infographics is trending and people love infographics.
Infographics is best way to get backlinks to your website because they are visual and easy to scan, readers love to browse them. It helps to improve your SEO significantly and increase web traffic.
According to research, websites that publish infographics see their traffic grow an average of 15% more than sites that don’t.
If you create an infographic for your website and someone share it on their website, they have to link to your website and you’ll get backlink.
In other words, we can say that infographics are effective in generating high quality backlinks for free.
If you’re thinking how we can create an infographic, then it’s not a big deal.
You don’t need to be a professional designer. With the help of online design tools like Canva, Venngage, and Piktochart, you can create effective infographics within minutes.
Another way to create an effective or beautiful infographic by hiring professional designers on sites such as Fiverr, Upwork.
Once your infographic is ready, it’s time to promote it.
If you want to know how to promote Infographics then you can use this resource:
- How to get high-quality backlinks.
- 30 Best Infographic Submission sites list to submit your infographics (and get high-quality backlinks).
Don’t do this – Black Hat Link Building
If you’re doing work on link building, then you must know about black hat link building.
Black hat SEO and link building is any practice that goes against Google’s Webmaster Guidelines.
In other words, you can say that build link building by done illegal way, they’re probably back hat.
Does that mean you should avoid black hat link building altogether?
That’s a choice only you can make. I personally don’t recommend black hat link building. But it’s totally up to you.
Whether you’re a white hat or black hat SEO, you do need to know the penalties by Google.
So, let’s understand briefly:
What is Google Penguin?
An algorithmic penalty that specifically targets sites that use spammy link building techniques (like shady guest posting and blog comment spam).
How to Avoid it:
Do only genuine work, like white hat links. There’s data to show that you can dodge Penguin by minimizing the exact match anchor text. That said, the easiest way to avoid Google penguin is to avoid shady links (regardless of anchor text).
What are unnatural links:
An unnatural link from someone at Google. Unlike penguins, Google will send you a message via Google Search Console.
How to Avoid It:
No one outside of Google knows how sites get targeted for manual penalties. My opinion is that an algorithm spots a website that’s potentially gaming the system. And they bubble that side up to someone at Google for a manual review. So, the best way to avoid a manual penalty is to have a clean link building technique.
Also, unlike with penguin, you can recover from a manual penalty by disavowing links and filling a reconsideration request.
Now it’s your turn:
So, in this article, I discuss all Link Building for SEO, like for high-quality link building what you need to do and what you don’t need to do.
Just follow all the step which I discussed above, and implement on your site.
And your website traffic will grow up.
I hope you enjoyed this article about Link Building for SEO.
Did I miss out anything about link building then let me know in the comment section.
If you like this amazing post then leave a comment below and tell is this helpful for you or not.
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