Link Building for SEO (The Definitive Guide)

Link Building for SEO

This article is a complete guide to link building in 2021.

So, if you want to build high-quality authority backlinks to your website, you’ll learn the actionable tips in this link building for SEO guide.

Let’s get started…

Link building is the process of getting other websites to link back to your website. All business owners should be interested in building links to drive referral traffic and increase their site’s authority.

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Why Are Links So Important?

As we know that Google’s algorithms are complex and always evolving, but backlinks remain an important factor in how every search engine determines which sites rank for which keywords. Building is one of the most important factors which used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation.
 
Therefore, sites with more backlinks tend to earn higher rankings.

How You Can Build a Link to The Site

There are two ways to build links to your site one is the right way and another is the wrong way. If you care about the long-term viability of your site and business then you should only engage in natural link building. Which means the process of earning links rather than buying them or otherwise achieving them through manipulative tactics.

Natural link building is a difficult and time-consuming process but it is good for the long term. Not all links are created equal, a link from an authoritative website like the wall street journal will have a greater impact on your rankings of the search engine result page (SERP) than a link from a small or newly build website but high-quality links are harder to come by.
 
If you are building links to your website in the wrong way then this is a violation of Google guidelines, and it will impact your website so always try the right and safe way.
 
Today I will teach you how to build quality links that improve your organic rankings without violating Google guidelines.

Why Link Building Is Important for SEO

Link building is important because it is a major factor in how Google ranks web pages.
 
In other words, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.
 
One of the ranking factors Google will look at in determining how to rank our respective pages is link popularity.
 
Let’s understand with an example of how link popularity increases ranking.
 
Let us suppose there are three people who have websites A, B, and C. Website “A” get linking from sites 1, 2 & 3. Website “B” get linking from sites 4, 5, 6 & 7. While website “C” gets linking from sites 8, 9 & 10.
 
Then website “B” has a better chance of ranking because they have more links to their site.
Link Building for SEO - Example of linl building

The above example provides a general visual understanding of why link building is important.

The most important concept to understand is that, as Google says, you are more likely to have your content rank higher for keywords you are targeting if you can get external websites to link to your pages.

Link Building Strategies: How to Get Other Sites to Link to You Website

There are various factors of link building strategies used to get external websites to link to yours.
 
Content Creation and Promotion – Create unique and high-quality content that people will naturally want to reference and link to and tell people about it. You have to spread the word before you can expect anyone to find your content and link to it.
 
Reviews and Mentions – Put your product and service in front of Influencers in your industry such as popular bloggers or people with a large social media following.
 
Links from friends and partners – Ask your friends and partners to link to your site. Remember that relevance matters, links from sites that are in the same general industry or niche as your site will have value than links from random.
 
It will help you to build a lot of links, but be patient and remember that shortcuts like buying links are against Google’s guidelines and can be devasting for your SEO. So, don’t take a chance.

Build Links for Free with Internal Link Building

Here is some way by which you can build a link with internal link building, there are a few key factors to consider:

Anchor Text Link Building
Anchor Text One of the most important things search engines take into account in ranking a page is the actual text linking page user to talk about your content which is anchor text. Anchor text plays an important role in the ranking page. So, if someone links to your website A with site link C that will help you to rank highly for that keyword phrase.
 
Anchor text is the visible and clickable text in a hyperlink. In modern browsers, it is often blue and underlines such as this link to the everything In Google homepage.
 
Quality of the Linking page – Another factor of internal link building taken into account if the quality of the page that is sending the link, search engines allow links from high-quality trusted pages to count more in boosting rankings than questionable pages and sites.
 

Page the Link is Aimed at – I have seen many times, when people talk your site, they will link to the home page. This makes it difficult for individual pages to achieve high rankings because it so difficult for them to generate their own link equity.

 These are all the elements we can not control in attempting to get other sites to link to us. However, control all of these elements in linking to our pages form our own content. Wen can:

Build Powerful Links with Email Outreach

If you want to build white hat links, you need to use email
outreach.

But

The question is:

How can you reach out to bloggers and webmaster without
ending up in their spam folder?

So, here is the solution…

Follow all the steps:

Step 1: Find Likely Linkers

As the name suggests, Likely Linkers are those people who’re likely to link to you.

I’ll show you a lot of techniques for finding “Likely Linkers”.

But for now

Let’s use a simple method to identify them: reverse engineering.

First, search for your target keyword in Google.

Build Powerful Links with Email Outreach

Select the URL of the first result and paste it into a link analysis tool (I’m using Ubersuggest in this example), and click on “Search”.

ubersuggest

Next, hit “backlinks” in the left sidebar.

link building for seo

Scroll it down, the sites listed here are all likely linkers.

Find Likely Linkers

Step 2: Find Their Email Address

Now you’ve found a Likely Linker, it’s time to find their email address.

Here’s how:

Use Huner.io to find email address

Hunter.io is perfect for reaching out to small sites and one-person blogs.

It’s simple to use

Just enter a website URL into the tool…

hunter.io

…and it’ll show you all of the email addresses associated with that website URL.

Hunter.io is perfect for reaching out to small sites and one-person blogs.

Step 3: Send them a Personalized Script Email

If you want to scale outreach, you’ll need to use scripts.

The trick is to make your script not look like a script (more on that in the next step).

But now, here’s an example of one of my best-performing email scripts;

Hi [Name],

I was looking for content on [Topic] today, when I stumbled on your article: [Article Title].

Good stuff! I especially enjoyed [Something specific from their article].

Also, I just published a new guide on [Your Topic][URL].

As someone that writes about [Topic], I thought you’d enjoy it.

My guide may also make a nice addition to your page. Either way, keep up the awesome work with [Website]!

Regards,
[Your Name]

My Four Favorite Link Building Strategies (Step-By-Step Tutorials)

In this section, I’ll show you my best 4 strategies for high-quality link building from authority sites.

#1. Resources Page Link Building

What are resource pages?

Resource pages are pages that link out to awesome content on a given topic.

here’s the step-by-step process:

Resources Page Link Building

Step 1: Find Resource Pages

Use these search strings in Google. They’re designed
specifically to unearth resources pages:

“Keyword” + inurl:links

“Keyword” + “helpful resources”

“Keyword” + “useful resources”

“keyword” + “useful links”

Step 2: Size Up the Page

Now the question is?

“Is a link from this page worth the effort?”.

(Hint: Use this tool to check URL PA and domain authority
(DA) of the page, if the URL PA is above 15 then you can use that page for
linking.)

For example, this resource page has a decent URL PA of 29. Not bad.

this resource page has a decent URL Rating of 12. Not bad

It has also high domain authority.

And if your link ends up somewhere on the body of the page. Looks like a winner!

Step 3: Find “Best” Content

If you’re a serious blogger then the content is everything for you.

Best content = Get a link

But if you’re content is not good for that resource page.

You’re not going to get a link.

So, for this step, try to find the best content on your site that’ll fit that resource page like a glove.

Once you’ve found that content, move to next step #4.

Step 4: Send this Tested Script

Here is the script I recommend:

Subject: Question about [Their Website]

Hi [Name],

I was searching for content about [Topic] on the internet when I came across your excellent resource page [URL].

I just wanted to say thank you that your page helped me a ton. I would have never found the [Resource They Link To] without it.

I recently published a guide on [Topic] last month. It’s [Brief Description].

Here it is in case you’d like to check it out [URL].

Also, my guide might make a niche addition to your page.

Anyway, thanks for putting together your list of resources. And have a wonderful day!

Regards

[Your Name]

Pro Tip: Like all outreach scripts, make sure to personalize this script as much as possible. You can use a script as long as it doesn’t look like a script.

#2. Broken Link Building

Broken link building is one of the my favorite link building strategies.

Because, with the help of Broken link building, you add value to someone’s website.

Here’s how to do it:

Step 1: Install Check My Links or LinkMiner (Chrome extension)

For finding broken link, you need to install check my links on your chrome browser.

Install Check My Links or LinkMiner (Chrome extension)

(If you don’t have chrome browser then click here to install now).

Now, I’ll show you how to use this chrome extension in aminute.

Step 2: Find pages with lots of outbound links

The more links a page has, the more likely one of them will be broken.

Resource pages work good here. So, feel free to use the search strings above to bring up resource pages.

Step 3: Check for Broken Links

Once you’ve installed and run the chrome extension is the first step.

They’ll show you broken links on that page:

broken link

Step 4: Email the Site Owner About Their Broken Link

Finally, let the person about a broken links, and pitch content from your site as a replacement.

Here’s the script I recommend:

Subject: Broken Link [Their site’s name]

Hi [Name]

Are you still working on your site?

I was searching for content [Topic Name] then I found your page. When I came across your excellent page [Page Title or URL].

However, I noticed that a few links didn’t work properly.

[URL of Broken Links]

Also, I recently published [Brief Content Pitch]. It may make a good replacement for the [Point out a specific broken link].

Anyway, I hope this helped you out.

Thanks

[Your Name]

#3. Build Authoritative Links with HARO

If you want to rank on the first page of Google Search, you need to get backlinks from authority news sites and blogs.

Help a Reporter Out (HARO) is a sourcing service which connects people that need sources (bloggers and journalists) to people that what links and exposure (you).

After subscribing to HARO provides you with an opportunity to build high-quality backlinks from authority news sites.

Here’s how HARO it works:

Sign up for HARO as a source.

You’ll receive three emails /day on weekdays from reporters looking for sources. Look out for source requests relevant to you and your niche.

Respond with some helpful content and your credentials.

With HARO, you can get High-quality backlinks from authority news sites like WSJ, Mashable, Reuters, etc.

#4. Generate Backlinks with Infographics

Now a days, infographics is trending and people love infographics.

Infographics is best way to get backlinks to your website because they are visual and easy to scan, readers love to browse them. It helps to improve your SEO significantly and increase web traffic.

According to research, websites that publish infographics see their traffic grow an average of 15% more than sites that don’t.

If you create an infographic for your website and someone share it on their website, they have to link to your website and you’ll get backlink.

In other words, we can say that infographics are effective in generating high quality backlinks for free.

If you’re thinking how we can create an infographic, then it’s not a big deal.

You don’t need to be a professional designer. With the help of online design tools like Canva, Venngage, and Piktochart, you can create effective infographics within minutes.

Another way to create an effective or beautiful infographic by hiring professional designers on sites such as Fiverr, Upwork.

Once your infographic is ready, it’s time to promote it.

If you want to know how to promote Infographics then you can use this resource:

 

Don’t do this – Black Hat Link Building

If you’re doing work on link building, then you must know about black hat link building.

Black hat SEO and link building is any practice that goes against Google’s Webmaster Guidelines.

In other words, you can say that build link building by done illegal way, they’re probably back hat.

Does that mean you should avoid black hat link building altogether?

That’s a choice only you can make. I personally don’t recommend black hat link building. But it’s totally up to you.

Whether you’re a white hat or black hat SEO, you do need to know the penalties by Google.

So, let’s understand briefly:

Google Penguin

What is Google Penguin?

An algorithmic penalty that specifically targets sites that use spammy link building techniques (like shady guest posting and blog comment spam).

How to Avoid it:

Do only genuine work, like white hat links. There’s data to show that you can dodge Penguin by minimizing the exact match anchor text. That said, the easiest way to avoid Google penguin is to avoid shady links (regardless of anchor text).

Unnatural Links

What are unnatural links:

An unnatural link from someone at Google. Unlike penguins, Google will send you a message via Google Search Console.

How to Avoid It:

No one outside of Google knows how sites get targeted for manual penalties. My opinion is that an algorithm spots a website that’s potentially gaming the system. And they bubble that side up to someone at Google for a manual review. So, the best way to avoid a manual penalty is to have a clean link building technique.

Also, unlike with penguin, you can recover from a manual penalty by disavowing links and filling a reconsideration request.

Now it’s your turn:

So, in this article, I discuss all Link Building for SEO, like for high-quality link building what you need to do and what you don’t need to do.

Just follow all the step which I discussed above, and implement on your site.

And your website traffic will grow up.

I hope you enjoyed this article about Link Building for SEO.

Did I miss out anything about link building then let me know in the comment section.

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